Join / Sign In
Join the snow squad! it’s free!

We know, another mailing list. But we really want you to have the best info available so you can have your best day/s on the snow ever! We promise to only send you things we think you’ll love, like:

  • Save your favourites

    Save your favourite resorts & webcams

  • Be in the know

    Tell us what you like - relevant emails only!

  • sync with mobile

    Download our app and sync your favourites

  • Deals & offers

    Working with our partners to make your winter a little bit sweeter

  • Forecast alerts

    Always know about the next powder day!

  • And - it’s free!
Join now
Sign up required*

Snow Industry News
A curated selection of topics on marketing, pricing, retail and more!

Industry News

SIA’s Ambitious 2020 Goals

Nick Sargent, president of Snowsports Industries America (SIA) outlines the offerings that the “new-look” SIA has lined up for 2020.

View Details

Japan Airlines Boarding Pass

I’m always a sucker for creative marketing campaigns, here’s one from Burton and Japan Airlines. Have a watch.

View Details

Forces Shaping The Global Ski Industry

Video interview by Bloomberg of Alterra Mountain CEO Rusty Gregory On China Demand, Ski Resorts, Opportunities in Europe

View Details

Here’s Why Skiing Got So Expensive and So Cheap at the Same Time

Another article today, this time the NY Mag, on price and skier numbers. EPIC vs IKON, and why the market is stagnating …

View Details

Student Pass Pricing

Gregg Blanchard across at Slopefillers, ask an interesting question, why do we ask a portion of the market with the least money, to pay the same as those who do?

View Details

The Battle for the Best Ski Pass

In offshore ski news it seems there are almost weekly articles comparing EPIC to IKON, and discussions on where they are good for the industry or not.

View Details

Vail COO Issues Statement on Massive Lift Line

Photos of massive lift lines is an increasingly common phenomena, and it’s not pleasant when they go viral. Here’s how Vail responded to a recent event.

View Details

Make Whistler Great Again

We’ve all seen the discussion, and criticism of IKON and EPIC passes, here’s a new level, a whole movement to “Make Whistler Great Again”.

View Details

Crystal Closes its Doors to Walk-up Lift Tickets

It’s a problem all ski areas face, fresh snow, bluebird days, full car parks. Crystal responded by removing walk-up ticket sales, season pass holders or advance purchases only? The right move?

View Details