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Vail COO Issues Statement on Massive Lift Line

We've all seen them, photos of massive lift lines, which then go viral. And then comes the backlash, “so busy”, “hate that place” “mis-management” etc etc.  Goodness, we might even be a little guilty of that ourselves …

But as we know, there’s often a reason … the lift is just opening, there’s been a metre of snow, it’s the first fine day for a week, and it’s a Saturday. But then, 30 minutes, or maybe an hour, after the photo was taken, the lift queue is gone.

How do you deal with it? It’s challenging. Here’s an insight into how the COO of Vail responded.

It’s under a 4 minute read across on Gear Junkie,