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Student Pass Pricing

Let’s start out by saying the ski pricing in NZ is quite different to the US, but some of the principles around pricing are similar. Typically rates have tiers, children, students, sometimes university, adults, and then seniors. That hasn’t changed, ever really.

So Gregg Blanchard at Slopefillers asks an interesting question, why do we ask a group of people, especially those that have just graduated from students to Adults, to pay the same price, when they have the least income? I’d add another question to this, why do we ask seniors, who have significantly more time and wealth, to pay less that that group?

Anyway, he postulates that by giving a price break for longer, provides an incentive to stay committed to the sport, which in turn maybe makes them less likely to drop out when the start a family.

I think it’s an interesting proposition, what if the “University student" tier was age related, maybe as he suggests through into your late 20’s? It begs the question, how price sensitive is this group? Could be an interesting trial for a smaller ski area to run?

It's a quick read at just over 2 minutes,