In our ever changing business environment, trade associations are having to revisit their role and activities. Sounds like Snowsports Industries America (SIA) have been doing just that, as outlined by their president, Nick Sargent, in this interview.
The conversation ranges from trade missions to China, to snow sports participation, climate change, and then interestingly to SIA’s return to hosting large-scale live (consumer) events.
As Sargent says “The consumer is the end goal, and we need to speak to our consumers who are very passionate people and who are hardcore winter sport users. We need to speak to them in a way that resonates from the supplier to the retailer to the consumer in a way that is going to support key technology stories, key product stories, key functionalities, key retail opportunities, all in an effort to build stronger commerce and stronger relationships. That also includes adding more and new participants to our industry.”
It's a 6 minute read, https://sgbonline.com/nick-sargent-unpacks-sias-ambitious-2020-goals/
Or browse the SIA website, https://snowsports.org/