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This is How We Winter

It might still be summer here in NZ, but apparently each February many Aussies start thinking about winter, believe it or not. They start planning their ski trip, looking for New Zealand ski deals, and deciding when and where to go.

Of course New Zealand is a great ski destination for Aussies, so Tourism NZ puts a great deal of effort, time and money into promoting our regions. Great to see them all well represented this season in a series of short TVC’s with a longer clip, that you have to say is quite funny …”Kevin?”

I really like the fact that this season it feels a bit more real, and authentic; in comparison to the usual <insert Hollywood voice over> huge landscapes, endless powder days, and nights where the parties never stop.

Well done, watch them all below. Or check out how it's pitched to Aussies on New

This is how we winter at Mt Ruapehu (15 seconds) 

This is how we winter at Mt Hutt (15 seconds) 

This is how we winter in Wanaka (15 seconds) 

This is how we winter in Queenstown (15 seconds) 

This is how we winter in New Zealand (55 seconds)